http://jazzcatseo.com The Sweet Sound Of Traffic Fri, 03 Aug 2007 02:15:36 +0000 http://backend.userland.com/rss092 en Google's new Search Query Report is, quite possibly, one of the most helpful improvements Google has made to the program in recent memory, IMHO. Now I can see what keywords my ads are actually showing up for, and it's been quite the revelation for me. For starters, I didn't realize ... http://jazzcatseo.com/why-the-adwords-search-query-report-rules/ Not surprisingly, Google does. In their evil bid to take over the world using illicit funds scammed from innocent web denizens, Google has arrived at new levels of villainy by jacking the minimum bids on high-volume keywords for many of their advertisers. They're blaming it on a "temporary issue," but I, ... http://jazzcatseo.com/who-loves-making-money/ Yahoo! Search Marketing seems to. One of my favorite features on Yahoo's new Panama platform is the import function. They make it possible for their users (most of who, I assume, have ads running on Adwords as well as Yahoo) to import their ads from Adwords so that they can get ... http://jazzcatseo.com/who-hates-money/ Aaron Wall recently posted about a new free keyword tool from WordTracker. It looks like a spiffier version of the Overture Keyword Selector Tool, which has become more and more unstable recently. If Yahoo! (stupidly) pulls the plug on the Overture tool, which is looking more and more likely, then this ... http://jazzcatseo.com/free-wordtracker-keyword-tool/ Andy Beal, on his Marketing Pilgrim blog, announced his Campaign to Reduce Wikipedia’s PageRank to Zero. Now I know that link spam has been an issue on Wikipedia, and yes, some of those links reduce the value of the information on the page. But there has to be a way to ... http://jazzcatseo.com/reduce-wikipedias-pagerank-to-zero/ Steve Jobs is currently announcing the iPhone, and I'm pretty much geeking out. Good thing my contract with Verizon is up... technorati tags:iphone, apple, steve, jobs, macworld http://jazzcatseo.com/iphone/ Maybe I'm just crazy here, but I swear I've never seen this content in these boxes on the login page for Google Analytics before, particularly the case studies box. It looks like Google's just trying to drive more signups with its case studies, but there are some good lessons about ... http://jazzcatseo.com/new-additions-to-analytics-login-page/ Think, for a minute, about the sheer volume of knowledge about search that gets churned out on a daily basis by search marketers. There is no shortage of bloggers willing to share their expertise. Unfortunately, it's tough to find a lot of these blogs. Fortunately, Lee Odden, the friend of search ... http://jazzcatseo.com/the-queen-mother-list-of-search-blogs/ Statistics are a fact of life for most SEOs. We have metrics for virtually every aspect of web marketing, with some extra statistics thrown in for good measure. That said, it's amazing how often many marketers allow themselves to get distracted by these statistics. Ultimately, however, there's only one metric ... http://jazzcatseo.com/the-only-metric-that-matters/ Happy New Year, everybody! Stuntdubl, in his 2006 Predictions Review, used the term "defensible traffic," which he picked up off of the Scoreboard Marketing Blog. Defensible traffic is basically traffic with a barrier to entry. Anybody with a basic knowledge of PPC and a bank account can buy traffic for their website. ... http://jazzcatseo.com/defensible-traffic/