Pubcon Vegas 2006 – Danny Sullivan Keynote

Danny Sullivan is the guru of search, so it seems appropriate that he would talk about the future of search engine marketing. Here are a few points that I found to be compelling:

1. He was very particular about the difference between internet marketing and “auction marketing,” that is, you’re not just buying converting traffic by outbidding someone else, you’re marketing to someone who has a specific need that they have expressed through the search box.
2. Search companies like Google will try to pull internet marketers into non-search related fields live video and print advertising. Don’t let them do it of you’re not comfortable or experienced in it.
3. The future of search is vertical and social.
4. Danny’s new SearchEngineWatch-like personal site will be SearchEngineLand.com. New posts start next month as he finishes his tenure as the Editor-in-Chief at SearchEngineWatch.