Pubcon Vegas 2006 - eCommerce Site Forum and Review

If you’re in eRetail, this was an awesome session to be at. A few key pointers:

1. Use existing resources to add content to your site. Some sources: replies to
   customer emails, customer phone calls, asking customers to leave questions.
2. When optimizing your site, prioritize your pages, starting with your home page first. Follow that by your info page (contact info, pictures, etc.), and then your top 5 product pages.
3. Offer free shipping and add text on your site to that effect.
4. Build related links.
5. Last and next links on product pages